Luxury Hotels Drive Record Revenue Growth Through Spa and Wellness

Spa and wellness revenues at luxury hotels grew by 28 percent globally in 2025, reaching $18.4 billion and representing the fastest-growing revenue category in the sector for the second consecutive year, according to the Global Wellness Economy Monitor.

The growth is being driven by a fundamental shift in how guests allocate their travel budgets. Where hotel guests once spent the majority of their non-room expenditure on food and beverage, luxury travellers are increasingly directing significant spend toward wellness programming, treatments, classes, consultations, and retreats that deliver outcomes they cannot replicate at home.

Leading properties are responding by expanding their wellness offer far beyond the traditional spa menu. Six Senses has built a global business around longevity medicine and biohacking programmes. Aman operates dedicated wellness-focused properties attracting guests who stay for weeks rather than nights. Cheval Blanc in Paris recently opened a dedicated medical wellness suite offering personalised longevity diagnostics.

The financial case for wellness investment is now well established. Properties with comprehensive wellness programming report RevPAR premiums of 15 to 22 percent over comparable non-wellness properties in the same markets. More significantly, wellness-focused guests show meaningfully higher repeat stay rates and a willingness to book directly, reducing dependence on OTA channels.

The category is also driving new development. Hotel operators are now standardly allocating 15 to 25 percent of property square footage to wellness facilities, a figure that would have been considered extravagant a decade ago.

Industry analysts expect the category to continue growing at double digits through 2028, as the guest population willing to pay premium prices for evidence-based wellness programming continues to expand.