Four Seasons Expands Private Jet Programme to 18 New Routes

Four Seasons Hotels and Resorts has announced the expansion of its Private Jet Experience programme with 18 new itinerary routes for 2027 and 2028, reflecting extraordinary demand from ultra-high-net-worth travellers willing to spend upward of $180,000 per person for a curated multi-destination journey.

The programme, which deploys a custom-configured Airbus A321neo accommodating 48 guests in full flat-bed seats, has sold out every departure since its relaunch in 2023. The 2026 schedule was fully subscribed within 72 hours of opening to Four Seasons loyalty programme members.

New itineraries for 2027 include a 24-day journey through East Africa and Southern India, a 19-day Arctic and Nordic exploration touching properties in Iceland, Norway, and Finland, and a Southeast Asian cultural immersion beginning in Kyoto and ending in the Maldives. All itineraries are designed around Four Seasons property access, with bespoke experiences, private wildlife encounters, chef's table dinners at flagship restaurants, exclusive cultural performances, not available through any other booking channel.

The private jet programme represents the upper boundary of what the hospitality industry is calling "ultra-curated travel", journeys where the journey itself, not just the destination, is the product. The programme's success has inspired competitors: Belmond, Aman, and Rosewood all operate comparable private air programmes, and several others are understood to be in development.

Four Seasons President and CEO Alejandro Reynal said the expansion reflects the company's confidence in sustained demand at the ultra-premium end of the market. "The guests who travel with us on the private jet are looking for an experience that is genuinely unrepeatable," Reynal said. "Every detail, the aircraft, the destinations, the people they travel with, is designed with that in mind."

Waiting lists for 2028 departures are already forming, with the company reporting that more than 60 percent of applicants are repeat private jet guests.