Accor Sees Growth in H1 2026

Accor has released its half-year 2026 results, showcasing the company's resilience in a challenging global environment. The hospitality group reported a 2.2% increase in revenue per available room (RevPAR) and a 6.5% rise in recurring EBITDA, which reached €563 million. Excluding the Middle East, RevPAR grew 4.6%, demonstrating the company's ability to adapt to regional fluctuations. The increase in RevPAR was driven by a combination of factors, including a strong demand for travel and the company's effective revenue management strategies. Accor's ability to maintain a high level of occupancy and average daily rates has allowed the company to stay competitive in a crowded market. The growth in recurring EBITDA is a testament to Accor's cost management and operational efficiency. The company has been working to optimize its expenses and streamline its operations, which has resulted in improved profitability. This increase in EBITDA will enable Accor to invest in new initiatives and drive future growth. Free cash flow also saw a significant increase of 42%, highlighting the company's ability to generate cash and invest in its business. This will be crucial in supporting Accor's expansion plans and enhancing its services to meet the evolving needs of its customers. Looking ahead, Accor has provided a full-year EBITDA outlook of €1,260-1,285 million, indicating a positive outlook for the remainder of the year. The company's agility and ability to navigate challenging environments will be essential in achieving this target. The results have significant implications for the hospitality industry, as they demonstrate the importance of adaptability and effective revenue management. As the industry continues to face challenges, companies like Accor are leading the way in terms of innovation and resilience. Overall, Accor's half-year results demonstrate a strong performance despite the challenging global environment. The company's focus on operational efficiency, revenue management, and customer experience will be key drivers of its future success. ## Related Hospitality121 Coverage - Hospitality121 Core Hub - Hospitality News - Hospitality Technology - Hospitality Technology in Toronto